Skip to content

在中國,絕佳報導花錢就能買到

2012 April 4
by prejudice

Chinese Esquire officials said the magazine had been paid to publish this feature about Bang & Olufsen, an audio company.
《君子雜誌中國版》職員稱雜誌社收費發文軟推音響廠牌Bang & Olufsen。

「你想多上新聞增加曝光呀,那好辦。」

張大衛發自上海

  中國政府對政治新聞的敏感審查惡名昭彰,但他們卻很樂意讓紙電傳媒吹捧各大外企。當然,這是因為出得起價。

  想讓《君子雜誌中國版》給你們公司老總作個專訪?雜誌廣告部會報價一頁紙兩萬美金。該雜誌其實是由《君子雜誌》母公司美國赫斯特國際集團在中國版權合作所開設。

  公司老闆想上國營中央電視臺的新聞節目該怎樣?據某專門安排此類出鏡的人士透露,每分鐘付四千美金就成。

  那在中共宣傳工具《工人日報》上發篇軟文呢?報紙的廣告代理直說是每字一美金左右。

  雖說中國法規明禁此類軟性廣告新聞,但業內卻無人不曉此潛規則。不少紙電傳媒甚至已備價目單為待賣新聞明碼標之。
read more…

《新聞週刊》無奈待賣 週刊新聞風光不再

2010 May 6
by prejudice

紐約時報二零一零年五月六日頭版 紐約時報二零一零年五月六日疊一版四

《新聞週刊》的危機預示一個時代正漸漸遠離
As Newsweek Goes on Block, An Era Fades

By STEPHANIE CLIFFORD
《時代週刊》與《新聞週刊》一直爭作時事風向標。盡管爭鬥仍在繼續,《新聞週刊》卻首先自身難保了。
Time and Newsweek once competed to lead the national conversation. Though it is still popular, Newsweek is no longer profitable.

 

每週一的報攤上,《時代週刊》與《新聞週刊》都會以封面文章來爭領時事焦點。這種情形已延續了一代又一代。在互聯網出現之前,或是電視新聞出現之前,甚至人物雜誌出現之前,時事週刊的封面新聞通常倍受眾人關注。
For generations, Time and Newsweek fought to define the national news agenda every Monday on the newsstand. Before the Internet, before cable news, before People magazine, what the newsweeklies put on their covers mattered.

隨著美國的大眾話題越來越難簡單地用一張封面來概括,時事週刊的時代就要一去不復返。華盛頓郵報公司於週三宣佈將售出旗下《新聞週刊》。這家七十七年老牌時事週刊的前途不免令人甚為憂心。
As the American conversation has become harder to sum up in a single cover, that era seems to be ending. The Washington Post Company announced Wednesday that it would sell Newsweek, raising questions about the future of the newsweekly, first published 77 years ago.
read more…

高山流水得知音,曲高和寡終落寞

2010 May 1
by prejudice

紐約時報二零一零年五月一日頭版 紐約時報二零一零年五月一日疊一版三

成於第一夫人剪裁,敗於茫茫商場求財
Dressing Mrs. Obama for Success, Then Going Out of Business

By SUSAN SAULNY

蜜雪兒奧巴馬前御用設計師皮瑪麗開口釋其店舖緣何匆匆結業。
The designer Maria Pinto, whose creations were worn by Michelle Obama, opened up about why she abruptly closed.

 

自芝加哥報導-時裝與政治皆是換季不斷又捉摸不透。而蜜雪兒奧巴馬與本地設計師皮瑪麗的合作將相似的兩者巧妙交融。蜜雪兒那些令人記憶猶新的全國公開亮相便都身著皮瑪麗的作品。
CHICAGO — Fashion and politics are seasonal and unpredictable, yet the two came together quite well here for the hometown designer Maria Pinto and Michelle Obama, whose first memorable bursts onto the national scene were often in Pinto creations.
read more…